This book is a wonderfully written, step-by-step guide on how to take your idea to the next level, and how to avoid and minimize the pitfalls between. It is great for anyone who is just starting off and needing a thorough guide, or even for those who are familiar with the process of getting your invention out there.
‘Get on the Shelf’ lays down the process of determining whether you are ready to move forward, protecting your idea, testing your product, developing your marketing plan, making your product stand out from the rest, where to sell your product, maximizing your profits and a bit of everything in-between. Christopher has included tons of handy tips in here that have been tried and tested against his own personal experiences to create this book no inventor should be without. This is an excellent book that has filled my notebook with lots of useful tips and information.